01
/ mapAgents map your TAM
Strip the product to atomic value units. Enumerate angles × personas × verticals × moments worth testing. Agents load it all into context — and remember it forever.
/ semi-autonomous outbound agents
Understand your market better than anyone else competing for it.
We build semi-autonomous agents trained on your company's context to run thousands of experiments across your TAM until the wedge reveals itself — then keep going.
currently testing
fintech × audit trail_
experiment_log
live
- EXP-0412ops lead × audit+18.4%double
- EXP-0411CFO × margin+12.1%ship
- EXP-0410PM × tool sprawl+4.2%iterate
- EXP-0409RevOps × ramp-2.0%kill
- EXP-0408Founder × velocity+9.7%ship
- EXP-0407IT × compliance+22.0%double
- EXP-0406Ops × handoffs+0.4%iterate
n=4,812 sendsw/c 26.05
LIVE
100K
emails sent / mo
ACTIVE
24/7
agents handling replies
SCALING
∞
agents calling warm leads
teams running the system
keragonTempoLARRIDINLucent.Upsolve AIMSPilotHatchproofkeragonTempoLARRIDINLucent.Upsolve AIMSPilotHatchproof
01 / fleetyour fleet of agents and humans
Agents run the experiments. Humans add the taste.
/ context · taste · subject-matter expertise
Five agents do the volume. Two humans do the judgement. The loop between them is the product.
// the agents5 running · 24/7
HERMES
Outreach Agent
Runs angle × persona experiments across your TAM until the wedge reveals itself.
KAIROS
Scheduling Agent
Replies in your voice, qualifies, and books warm leads straight into your calendar.
SOTERIA
No-Show Recovery
Catches drop-offs, reaches out on the right channel, and rebooks them automatically.
HESTIA
Nurturing Agent
Keeps cold leads warm with signal-triggered touches — never generic, never a blast.
PERSEPHONE
Reactivation Agent
Mines closed-lost and dormant lists, finds the right reason to re-open the door.
02 / systemwhy most outbound dies for horizontal products
A horizontal product has N×M×K possible markets. Picking one and praying isn't strategy — it's a coin flip with a 6-month delay.
The teams who win horizontal categories don't outwrite the competition. They out-search them. More angles tested, more verticals probed, more personas eliminated, week over week.
Relevance is a fleet of semi-autonomous agents with access to the full context of your product, your past sends, and every reply you've ever gotten. They generate hypotheses, ship variants, read signal, and feed it all back into a shared graph — so no campaign starts from zero and every week the system gets sharper. Humans bring taste and final calls. Agents do the reps.
03 / the apparatusagents that experiment, reply, and book
The apparatus — a loop, a graph, humans and agents.
Hover any module. The apparatus opens, the agent goes to work.
02
/ experimentRun experiments at machine speed
Each week, agents ship dozens of variants into tightly scoped audiences. Humans approve the taste calls. No vanity opens — replies, meetings, pipeline by hypothesis.
03
/ replyReply + voice agents work the inbox
Positive signals don't sit in a queue. Reply agents handle objections in your voice; voice agents pick up the phone and book the meeting. Every conversation streams back into the graph.
04
/ loopRead signal, kill noise
Statistical hygiene applied to outbound: confidence intervals, segment cuts, control groups. Kill 70% of what we ship. Double the 30% — and the graph remembers why.
05
/ compoundCampaigns compound, not restart
Every send, reply, and meeting feeds the same memory graph. Next week's campaigns start where last week's ended. TOFU + MOFU run themselves.
04 / loopthe apparatus, end-to-end
Watch the loop close.
/ pipeline — agents + graphscroll ↓ to advance
hypothesis
variant
send
reply agent
voice agent
meeting
graph
loop ↺
step 01 / 07 · hypothesis
Agents form a testable bet
Vertical × persona × angle × moment. The graph proposes the next experiment worth running based on everything it's seen.
keep scrolling — 7 steps to close the loop
continue scrolling ↓
05 / wedgebuilt for products that sell horizontally
If you sell everywhere, you can't afford to guess where.
Horizontal products — devtools, data infra, AI platforms, workflow software, agencies — have the biggest experiment surface in B2B. That's where the asymmetric upside lives. It's also where most teams default to "broad messaging" and watch reply rates collapse.
Relevance is built for exactly this shape of company.
Devtools & infra
Same primitive, ten developer archetypes. We isolate which persona converts on which pain.
AI platforms
Use-cases multiply faster than you can write copy. We map the live demand curve weekly.
Workflow software
Every department buys for different reasons. We run dept-by-dept experiments in parallel.
Agencies & services
Vertical specialization is the moat. We find which 2–3 verticals deserve your operator hours.
/ vertical product
One ICP. One pain. One playbook. Outbound is execution — pick a list, write copy, hire SDRs.
/ horizontal product
N ICPs. K pains. ∞ playbooks. Outbound is search. Pick a system, not a campaign.
06 / outputwhat comes out of the system
A wedge, a graph that remembers, and agents that keep booking meetings.
AI platform / seed-stage
“From 'AI for everyone' to 'audit-grade summarization for in-house legal.'”
11.2%
reply rate on the winning angle, after killing 28 hypothesesData infra / Series A
“Wedge surfaced in vertical #7 (logistics ops), not the obvious one (fintech).”
$1.8M
pipeline in 9 weeks from a market the team had ruled outWorkflow SaaS / Series B
“Five departments tested in parallel. Two carried the company.”
3.4×
meeting rate vs. their previous 'broad' motion07 / comparehow we stack up
Most options pick one of speed, depth, or learning. Relevance is the only one that compounds.
Honest scorecard against the alternatives you're probably weighing.
| feature | / relevance Us | / build it In-house | / traditional Agency | / autopilot AI SDR |
|---|---|---|---|---|
Speed to launch No hiring, no tool sprawl. Agents + infra live on day one. | 2 wks | 3–6 mo | 4–6 wks | 1 wk |
Time from your team You share context, approve taste calls. We run the apparatus. | ~1 hr/wk | 40+ hr/wk | 3–5 hr/wk | 5+ hr/wk |
Research depth Every prospect: LinkedIn activity, company signal, role context. | Deep | Mixed | Mixed | Shallow |
Experimentation coverage Dozens of variants in parallel, structured A/B/n with kill rules. | Built-in | Rare | Rare | Templates |
Learning velocity The graph remembers. Next week starts where last week ended. | Compounds | Slow | Resets | None |
Reply + voice agents Objection handling + outbound calls until the meeting is booked. | Included | Manual | Manual | Basic |
Deliverability Domains, warmup, rotation, inbox placement — owned end-to-end. | Managed | DIY | Managed | Mixed |
Data ownership Full CSV export of contacts, enrichments, sends, replies — anytime. | Yours | Yours | Partial | Locked |
strongpartialgap
08 / includedwhat's in the box
One engagement. The whole apparatus.
/ your team
Your team
- Dedicated GTM operator
One human partner. Full context from kickoff through renewal.
- Kickoff + biweekly syncs
Align early, course-correct as the apparatus produces signal.
- Connected Slack channel
Direct line to the operators running your agents. No ticket queue.
/ your agents
Your agents
- 100,000+ emails / month
Volume to run real experiments — not one bet on one message.
- 1,500 LinkedIn touches / month
Multi-channel coordination for prospects who don't live in their inbox.
- Reply + voice agents
Objection handling in your voice, outbound calls until meetings book.
- 6–12 variants / campaign
A/B/n with kill rules. Every send is a data point, not a guess.
/ your graph
Your graph
- Persistent context graph
ICPs, personas, objections, signals — the memory that compounds.
- Weekly performance review
What shipped, what worked, what we're killing, what's next.
- CRM sync — Attio / HubSpot / Salesforce
Warm replies and enrichment flow into your pipeline automatically.
/ your ownership
Your ownership
- Full CSV export
Contacts, enrichments, campaigns, replies — yours to keep, anytime.
- No vendor lock-in
We earn the renewal; we don't trap it.
- ~1 hour / week from your team
You bring taste and final calls. The apparatus does the reps.
09 / pricingone plan, full apparatus
One plan. Full apparatus.
Everything you need to run outbound as a continuous experiment — not a one-shot bet.
/ included
Campaigns & agents
- Multiple campaign variants launched per week
- Fully individualized AI copywriting per contact
- Reply + voice agents handling objections and bookings
- Structured A/B/n testing with isolated results
- Sandbox testing on real contacts before launch
/ included
Strategy & reporting
- Weekly performance review and operator notes
- Biweekly strategy sync with your dedicated operator
- Async Slack access via Slack Connect
- Memory graph access — query the context, anytime
- Own your data — full export, any time
/ included
Infrastructure
- Outbound email infrastructure + warmup
- Deliverability monitoring and rotation
- Voice infrastructure for outbound dialing
- CRM integration (Attio, HubSpot, Salesforce)
- Custom signal webhooks + human-in-the-loop review
10 / notesfield notes from the lab
view all→field note 014
The myth of the broad ICP
Why "we sell to mid-market across industries" is the most expensive sentence in your deck.
read→
field note 013Killing fast is the skill
A taxonomy of bad signals, and how we throw out 70% of variants without a meeting on the calendar.
read→
field note 012Outbound as instrumentation
Treat cold email like a telescope, not a megaphone. What you point it at matters more than what it says.
read→
11 / faqobjections, handled
Honest answers, not sales theater.
01How is this different from an outbound agency?+
Agencies execute. We run an experimentation system. The deliverable isn't sent emails — it's a documented wedge plus the operating system to keep searching. Most agencies couldn't tell you which of their last 1,000 sends was the one that worked.
02We're not horizontal — we sell into one vertical. Still relevant?+
Probably not. Relevance is built for products with N×M×K market combinations to search. If your ICP is already crisp, you need execution, not search. We'll happily refer you.
03How long until we see the wedge?+
Search space mapped in week 1. First high-signal variants by week 2. A defensible wedge — vertical, persona, angle, proof — typically lands between week 4 and week 8 depending on send volume and TAM density.
04Do you use AI?+
Yes — as instrumentation, not as a personality. AI runs variant generation, segmentation, and signal classification. Humans own hypothesis design, taste, and kill/double decisions. The system is the asset; the model is a tool inside it.
05What do we need to bring to the table?+
Domain knowledge, a positioning hypothesis (even a weak one), and a willingness to kill ideas you're attached to. Plus access to your inboxes, a CRM, and one operator-level human on your side.
/ start the loopStop sending campaigns.
Stop sending campaigns.
Run the agents.
30-minute demo. We'll show you the agents running on a real TAM, the graph compounding in real time, and tell you straight if Relevance is wrong for you.
30 min
first call2 wks
search space mapped4–8 wks
wedge in hand